Fundamentals of Menu Planning or Inspiring Thirst

Fundamentals of Menu Planning

Author: Bradley J War

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

Booknews

This guide to menu planning offers a review of basic principles, from concept development and design mechanics to pricing and marketing. Institutional, industrial, and commercial menus are covered, and standard recipes, menu styles, and menu characteristics are discussed. Chapters center on issues like market survey, nutrition, foodservice menus, the yield test, recipe costing, sales history, merchandising, and equipment analysis. Appendixes include descriptive copy exercises, descriptive terms, frequently misspelled words, culinary terms, measurements, a guide to nutrition labeling laws, the National Restaurant Association's Accuracy in Menus, marketing characteristics, and menu-making principles. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Inspiring Thirst: Vintage Selections from Kermit Lynch Wine Brochur

Author: Kermit Lynch

KERMIT LYNCH has been named Wine Professional of the Year by the James Beard Foundation and has won the French Chevalier de l'Ordre de Merite Agricole award. He lives in Berkeley, California.
* An anthology of wine writing from one of the world's most revered wine merchants and importers, selected from more than 30 years of his monthly brochure (national circulation 25,000), and illustrated by the photographs of Gail Skoff.
* Kermit Lynch's first book, Adventures Along the Wine Route, is in its 11th printing and won the Veuve Cliquot Wine Book of the Year Award. Hugh Johnson said "I am simply thrilled by it. I am bowled over by his blend of poetry and candour." Alice Waters said it "has given wine a new dimension for me."
* Kermit Lynch's wines are available across the United States.